CATALAN FOOD BRINDISA UK

Prodeca - DACC is organising in-store commercial promotion with Brindisa in the United Kingdom as part of its marketing activities in the European market, with the aim of positioning Catalonia and the Catalan agri-food products present in the British market.

WHO IS BRINDISA?

Brindisa is one of the leading importers specialising in gourmet Spanish food and drink. 

With more than thirty years' experience, Brindisa currently operates several business lines:

1. One of the first outlets at Borough Market, Southwark, now considered one of the United Kingdom's finest food markets
2. Five innovative tapas bars and restaurants in central London.
3. A gourmet shop in Balham, south London 
4. Distribution to specialist gourmet shops and the HoReCa segment
5. Online sales channel

For more information: Brindisa

​

DESCRIPTION OF THE ACTIVITY

This activity forms part of the marketing strategy to position Catalan products and the Catalonia food brand in a premium segment, with the aim of selling more and better.

The in-store promotion will have the following strands:

1. Special Catalonia supplement.

In Brindisa's February supplement, Catalonia will feature with information about Catalan cuisine, with iconic recipes and information on the Catalan producers taking part in the promotion. It will be distributed through Brindisa's physical shops, its online sales channel, wholesalers and partner gourmet shops

2. Simultaneous online and offline promotion 

For a whole month, Catalan products will be promoted in Brindisa's 2 shops as well as through its online sales channel www.brindisa.co.uk

The aim is to give exclusive visibility through a prominent promotional corner displaying all the Catalan products already available on the shelves. To encourage purchases, tastings will be held in the shops and special discounts on Catalan products will be offered during the promotion 

3. Retail channel promotion.

Prominent promotion at the points of sale of the retail channel customers of Brindisa, with special prices so that they highlight and offer Catalan products throughout the month in order to boost sales.

WHO IS IT FOR?

• This promotion is aimed exclusively at Catalan companies already present at Brindisa

COST OF PARTICIPATION

• Prodeca covers the organisational costs of this promotional activity and no cost is envisaged for the participating companies.

REGISTRATION DEADLINE

• Closing date for applications: 9 February 2024

A company will be considered admitted once it has submitted its application within the stated deadline.

The organisers reserve the right to assess the reasons given by the company for cancelling its participation.

The organisers reserve the right to select companies according to criteria of sectoral fit and product suitability for this activity.