CATALAN FOOD IN PERUVIAN SUPERMARKETS

Prodeca-DACC is organising an in-store promotion at Supermercados Peruanos to boost sales of the Catalan products on the supermarket chain's shelves ahead of the Christmas season.

This activity forms part of the marketing strategy to position Catalan products and the Catalonia food brand in a premium segment, with the aim of selling more and better. 

DESCRIPTION OF THE ACTIVITY AND PARTICIPATION OPTION

Prodeca has agreed with Supermercados Peruanos to run a promotion in a selection of the chain's stores in Lima, Peru.

The promotion includes:

• Highlighting of Catalan products on the shelves
• In-store product tastings
• Pa amb tomàquet workshops
• Guided tastings of Catalan wines

The workshops and guided tastings will be held at Supermercados Peruanos' premises. In all cases, products on sale on the chain's shelves will be used. The workshop attendees are customers of the supermarket chain.

COMPANY PARTICIPATION

The activity is aimed at all companies present in Supermercados Peruanos that have submitted the form for the online activities in the Latin American market (Brazil, Colombia, Peru, the Caribbean and Mexico).

FORM

Please pay close attention to the instructions in each section, as the public information will be uploaded directly to the website www.alimentosdecatalunya.com; non-public information will never be shared.

Adding your details and products to the website www.alimentosdecatalunya.com is important in supporting the promotional campaign.

• Prodeca covers the organisational costs of this promotional activity and no cost is envisaged for the participating companies.

REGISTRATION DEADLINE

• Companies interested in taking part in this activity must send Prodeca the registration form before 1 December 2023.

A company will be considered admitted once it has submitted its application within the stated deadline.