CATALAN FOOD WINES SHOW

Prodeca-DACC is organising three in-store promotions in Accra (Ghana), Lagos (Nigeria) and Lusaka (Zambia) to promote and boost sales of Catalan wines under the slogan "Catalonia, where wine is culture", coinciding with the Christmas season.

POINTS OF SALE FOR THE PROMOTION

From 19 to 22 December, coinciding with Christmas shopping, Catalan wine promotion activities will be carried out simultaneously at three points of sale: outreach, tasting and sales.

These three promotions, at points of sale selected by audience segment and footfall, will be backed by marketing activities to improve awareness of Catalan wines, both the designations of origin and the participating brands:

GHANA - Bacchus Wine & Liquor

BACO WINE SHOP is a wine and spirits trading company. Bacchus is one of Ghana's best-selling wine shops, with a selection of the finest wines and spirits and several branches across the country.

NIGERIA - Arzeh Integrated Limited

ARZEH INTEGRATED LIMITED (see) has extensive experience in distributing and marketing wines, sparkling wines, spirits and energy drinks in Nigeria. Its distribution system and logistics solutions, together with a loyalty-focused marketing strategy, have enabled ARZEH IL to build loyal relationships with international brands by offering broad market reach, expertise and reliability.

ZAMBIA - Kazuma Enterprises Limited

Kazuma Enterprises Limited is Zambia's largest drinks distributor, with more than 25 years in business.
Based in the capital, Lusaka, it supplies the market with top-quality international wines, beers and spirits. Its customers include hotels, restaurants, nightclubs and supermarkets.

PARTICIPATION PROCEDURE

Catalan wine and sparkling wine companies interested in positioning themselves in these three major African markets may take part in these activities.

Interested companies must send the duly completed registration form and also fill in the following profile form:

PROFILE FORM FOR CATALAN COMPANIES IN AFRICA

Registered companies will receive a notice with detailed instructions for sending samples for the promotions in these markets.

The procedure will be as follows:

• Prodeca has selected a specialist importer that will buy 3 cases of 6 bottles (18 bottles in total) from each registered company at a set price of €3 per bottle. The importer will cover transport, customs formalities and distribution. Any revenue from product sales will go directly towards covering the costs the importer has incurred.
• The importer will deliver the goods to the selected promotional points of sale in Accra, Lagos and Lusaka.
• Prodeca will run the three promotion days simultaneously in the three cities, with advertising, tasting and product sales
• At the end, Prodeca will provide a report on the results of the promotions, including whether the participating points of sale are interested in discussing an ongoing relationship with each company.

NOTE:
Participating companies must prepare the documentation in English. Product labels must be in English.

• Commercial invoice
• Packing list
• FOB Barcelona prices in euros and dollars
• Tasting notes for the selected product or products

COST OF PARTICIPATION

• There is no registration fee for this activity. Participating companies must cover the difference between the price paid by the importer (€3 per bottle) and the cost of the product, as well as transport to the consolidation point in Barcelona designated by the importer.

REGISTRATION DEADLINE

• Application deadline: Friday 17 November 2023