CATALAN FOOD CHRISTMAS WORKSHOP - UNITED STATES

Prodeca - DACC and the Government of Catalonia's Delegation in the United States are organising two Catalan Food Christmas Workshop sessions, in New York and Washington DC, as part of their marketing activities in the US market, with the aim of positioning Catalonia and the Catalan agri-food products present there.

DESCRIPTION OF THE ACTIVITY

The Catalan Food Christmas Workshop will take place in New York on 5 December and in Washington on 12 December.

It consists of a product display session, through the importer, and a Christmas product workshop led by chef Ursula Disset.

Catalan companies with products present in the United States can take part in either of the two options, always through their importers, which must be confirmed beforehand.

• BE A HOST: the importer will have a table to display and offer tastings of the product and to attend to the trade visitors. The table will be signposted with a sign and a QR code linking to the importer's website. This option includes the possibility of adding a product sample to the foodie bag, as well as promotional material and catalogues.
• SHOW THE PRODUCT: a display area for a joint presentation of products purchased by the organisers. The product will be signposted with a sign and a QR code linking to the importer's website.

The activity is aimed at 40 selected professionals from the surrounding area at each promotional event, mainly gourmet shops and  restaurants.

PRODUCTS OF INTEREST AND CONDITIONS

The aim of the session is to present to retail and hospitality professionals the Catalan products available in New York and Washington, positioning them in a premium segment.

The following are considered suitable products for this type of event and the trade audience attending:

• Biscuits / neules
• Chocolates / pralines
• Nougat (torró)
• Cheese
• Cured meats
• Fish preserves
• Snacks and crisps
• Wines
• Sparkling wines

Companies interested in taking part in the presentation of Catalan products during the Catalan Food Christmas Workshop must meet the requirement of being present in the New York and Washington market and offering one of the products listed above.

COST OF PARTICIPATION

• Prodeca and the Government of Catalonia's Delegation in the United States cover the costs of organising this promotional activity and there is no cost for the participating companies.

Prodeca will not, however, cover the importers' travel costs or the shipping of samples by the participating companies.

REGISTRATION DEADLINE

• Companies interested in taking part in this activity must send Prodeca the registration form, choosing the option and the location where they wish to take part, before 14 November 2023.

Once registered, companies that have completed the following product form will have priority in the selection, which will be presented to attendees, and must provide the importer/distributor's contact details (which will be treated confidentially and privately) for handling the product at the workshop.

Product form: https://zfrmz.com/O2JDcaIci7PKXLwncIVQ