PROWINE SINGAPORE 2024

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the group participation of companies at the ProWine Singapore 2024, to be held from 23 to 26 April.

FAIR AND MARKET DATA

ProWine Singapore is an annual fair aimed exclusively at wine and spirits trade professionals.

ProWine Singapore is held alongside the Food and Hotel Asia (FHA) food fair.

Organised by Messe Düsseldorf and Singapore Exhibition Services, it is one of the most important business-contact platforms for the agri-food sector in Asia, with particular influence in South-East Asia.

Figures from the 2022 edition

• 230 exhibitors from 27 countries
• 8,500 trade visitors from more than 20 countries, 73% from Singapore and 27% international, mostly from Malaysia, Thailand, Indonesia and the Philippines.

Visitor profile

This event is aimed exclusively at wine and spirits professionals. Visitor types include:

Airlines | Cruise lines | Trains - Bars | Pubs | Clubs | Duty-free shops | Food and grocery shops and wholesale trade | Hotels | Resorts | Hypermarkets | Supermarkets | Convenience stores | Grocery retail | Institutional catering | Restaurants | Services | Wine and spirits import | Export, wholesale and distribution trade | Wine and spirits distribution | Wine and investment agents | Logistics | Trade associations | Government organisations.

By type of business, 27% are wine and spirits traders, 26% are in the HORECA sector and 17% are import/export companies.

Attendees at Singapore fairs are mostly from the ASEAN region (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam).

Market data

The Association of Southeast Asian Nations (ASEAN) — Indonesia, the Philippines, Malaysia, Singapore, Thailand, Vietnam, Brunei Darussalam, Cambodia, Laos and Myanmar — is one of the markets with the greatest potential for wine in the coming years. Global growth in wine sales will indeed come mostly from this region, in contrast with the slowdown in European markets.

ASEAN, with close to 657 million consumers, has managed despite global crises and local recessions in recent years to maintain average annual economic growth of 5% and to double its middle class over the past 10 years.

This growth has also had a positive impact on the wine sector, largely because of the emergence of an upper-middle class with purchasing power and Westernised tastes, which associates drinking wine and sparkling wine with a certain income level.

At the same time, the Millennial generation's lifestyle has also driven wine consumption in recent years and continues to do so, focusing on becoming more knowledgeable about wine and seeking quality over quantity, which has broadened the selection of wines on offer.

Total wine consumption is estimated at 118 million litres in 2022 with forecast growth of 19.2% over the next 3 years. White wines are the best sellers (54%), followed by reds (43%), although sparkling wines (3%) are growing fastest.

Consumption of higher-quality wine is associated with social status and leisure, with demand coming mainly from expatriates, tourists, the middle class and young people, and consumption concentrated in the HORECA channel, wine bars and select venues.

Catalan wine exports to ASEAN have more than doubled in value (+152%) and grown by +75% in volume over the past 10 years; between 2021 and 2022 they grew by +40% in value and +24% in volume. This confirms that Catalan exports are progressively focusing on higher-value wines, in line with the trend in Asian markets, where designation-of-origin wines are leading this growth.

SELECTION CRITERIA AND ORGANISATION OF THE STANDS

PRODECA provides Catalan companies with an exhibition space under the brand Catalonia, where wine is culture brand, with the aim of supporting the commercial promotion of this sector.

Criteria for accepting companies

Catalan producers of wine, sparkling wine, other wine products and spirits made in Catalonia may be admitted.

Wines covered by a non-Catalan designation of origin and products made outside Catalonia, including spirits, will not be accepted.

Companies dealing exclusively in wine trading will not be accepted either, unless they represent a producer: in that case, the name listed as exhibitor will be that of the producer.

Acceptance will be in order of arrival of registrations, among those meeting the requirements.

Description of the space and exhibitors' stands

ESPAI CATALUNYA is a shared area with no dividing walls. Each company will have a space of approximately 6 m2 with a counter and stool, a display cabinet and a table with 3 chairs.

Storage will be shared and fridges will be provided, also shared among all exhibitors.

PRODECA will deliver the stands with basic, harmonised decoration.

The company logo will be placed in front of the counter. The storage walls will carry informative images of Catalonia's wine sector.

If an exhibitor needs furniture or services not covered by the terms of the call, they must notify PRODECA for approval and must bear the cost.

Other information

All companies will be included in the fair catalogue.

A draw will be held to allocate exhibitor locations.

The PRODECA staff assigned to organising the stand will support exhibitors before and during the fair.

COST AND CONDITIONS OF PARTICIPATION

• Shared open space (approx. 6 m2):  €2,600 + 21% VAT = €3,146

Companies interested in taking part must complete the registration form and send it to PRODECA together with payment or proof of payment of the registration fee.

Company registrations will be accepted until the space contracted for this fair is fully allocated.

A minimum number of registered companies is required for the activity to go ahead. Should that number not be reached, the amounts paid would be refunded.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 26 September 2023
• Registration fee: €1,200 + 21% VAT = €1,452

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee. The remaining amount must be paid before 15 March 2024.

If the company withdraws, it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

PRODECA reserves the right to select companies according to the criteria set out in the previous sections.

TRANSPORT OF SAMPLES

Prodeca will not arrange the sample transport service.

Transport is at the exhibiting company's expense; the company is responsible for arranging and coordinating it and for receiving the samples at its stand on build-up day (the day before the opening).

Prodeca will not cover the cost, will accept no responsibility and will not coordinate arrival at the fair venue, which is in all cases the contracting exhibitor's responsibility.

If needed, Prodeca can provide the contact details of freight forwarders able to carry out the transport service.

Because of space in the shared storage, we advise companies to bring no more than half a pallet.

Deliveries must arrive on build-up day, 22 April, between 1 p.m. and 6 p.m.

Deliveries cannot be left before that time or the previous day, for organisational and security reasons: the build will not be finished and the stands will not have lockable storage.

Companies will be responsible for unloading their pallet and placing their product on the stand and in storage.