Prodeca accompanies Catalan sweets and snacks companies at ISM 2022

This Sunday 30 January sees the start of ISM 2022 in Cologne (Germany), the world's largest fair for sweets and snacks , which each year brings the international sector together to present the latest trends and new products.

Once again, after last year's edition was cancelled, Prodeca is taking part, organising the participation of around ten Catalan companies on its own stand , promoting the agri-food brand "Catalonia, where food is culture", presenting their products and new launches from subsectors as varied as honey, neules, biscuits, turrón, nuts, chocolate, walnuts, toasts, snacks, sweets, confectionery and pastries, among others.

Participating Catalan companies:

• BIRBA BISCUITS
• BUBO
• BOMBONS CUDIÉ
• ESPIGA BLANCA
• JUST THIS
• MIKSO
• PATATAS TORRES
• SAET SWEET

ISM, which in its last edition in 2020 brought together 1,774 exhibitors from 76 countries, visited by more than 38,000 trade visitors from 148 countries, is a meeting point between producers and international buyers, conceived as a platform for presenting the sector's products and new launches, with much of its success built on innovation.

An established market for fine food companies

Germany is one of the main destinations for Catalan agri-food exports as a whole and for the fine food sector in particular: Germany is the fourth largest destination for Catalan food (6.1% market share and a total of 697,53M€ exported) and the fifth market for Catalan fine food products (7% market share and €216.85 million). Fine food products therefore accounted for more than 30% of Catalan  food and drink exports to Germany.