The Government of Catalonia promotes the internationalisation of Catalonia’s wine sector at the 2nd Wines & Cava Business Forum
Wines & Cava Business Forum
30 buyers from 15 non-EU companies will take part in rounds of negotiations with Catalan companies representing the Wines and Cava sectors from 5 to 6 June, at Barcelona’s Design Museum.
The Ministry of Agriculture, Livestock, Fisheries and Food, working with Prodeca, and in conjunction with Incavi, Pimecava, Institut del Cava and Associació Vinícola Catalana, presents the 2nd Wines & Cava Business Forum, an event that puts companies from Catalonia’s wine industry directly in contact with third-country markets.
Over two days, 5 and 6 June, the Wines & Cava Business Forum offers an extensive program of meetings for companies in the sector and B2B interviews. Each meeting with potential clients will last 20 minutes and will follow a pre-established agenda provided in advance by the organizers in order to optimize commercial results for Catalan companies in the wine-producing sector, who this year will be able to hold face-to-face meetings with more than 30 buyers from 15 strategic markets.
- AMERICA: Brazil, Canada, Colombia, Costa Rica, USA: Connecticut, Florida, Illinois, New York, Michigan, Texas, Washington DC, Mexico, Peru, Dominican Republic.
- ASIA: Hong Kong, Taiwan.
- OCEANIA: AustrAlia.
During the Wines & Cava Business Forum’s opening event, on the morning of 5 June, Managing Director of Prodeca, Ramon Sentmartí, will give the keynote speech Export Orientation for the Catalan agri-food sector and the Director of Incavi, Salvador Puig, will introduce a tasting of the different Catalan grape varieties. These presentations are intended to demonstrate Catalonia’s potential as a gastronomic and agrifood hub to international buyers and provide an introduction to the Catalan companies that will be involved in the rounds of meetings.
Catalan companies participating in the Wines and Cava Business Forum:
1+1=3, www.umesufan3.com; ALBET I NOYA, www.albetinoya.cat, ALTA ALELLA www.altaalella.wine; CARA NORD CELLER www.caranordceller.com; CASTELL D'AGE www.castelldage.com; CASTELL D'ENCÚS www.castelldencus.com; CASTELL D'OR
www.castelldor.com; CAVA MONTESQUIUS www.cellersmostdore.com; CELLER ALTAVINS www.altavins.com; CELLER CREDO www.cellercredo.cat; CELLER DE CAPÇANES www.cellercapcanes.com; CELLER MAS RAMONEDA www.masramoneda.com; CELLER XAVIER CLÚA www.cellerclua.com; CLOS MONTBLANC www.closmontblanc.com; COCA I FITÓ www.cocaifito.cat; COSTERS DEL SIÓ www.costersio.com; DOMENIO WINES www.cellersdomenys.com, www.domeniowines.es; EDETÀRIA www.edetaria.com; EMPORDÀLIA www.empordalia.com; GIRÓ RIBOT www.giroribot.es; GRUP OLIVEDA www.grupoliveda.com; HERÈNCIA ALTÉS www.herenciaaltes.com; LA CONRERIA D'SCALA DEI www.vinslaconreria.com; LLOPART www.llopart.com; MASTINELL CAVA & HOTEL www.mastinell.com; NADAL www.nadal.com; PARÉS BALTÀ www.paresbalta.com; RAVENTÓS ROSELL www.raventosrosell.com; ROQUETA ORIGEN www.abadal.net; SANT JOSEP WINES www.santjosepwines.com; UVAS FELICES www.vilaviniteca.es; VALLFORMOSAwww.vallformosa.com
The wine sector in Catalonia
The wine industry, with an annual turnover of around €1,200M is Catalonia’s third-largest agrifood sector. It boasts well-established and competitive commercial networks, with over 600 bottling wineries, 8,359 wine growers, and an area of 42,822 hectares registered in the Catalan Denominació d’Origen quality wine regions. It accounts for 4,800 direct employees, although the total number employed in the sector is over 25,900, whether in vineyards, wineries or in the service sector.
Wine is one of the most important ambassadors for Catalonia, the region’s way of life and identity.
Annually, Catalonia sells more than 355M bottles of wine and cava with DO certification, and exports 57.45%, to more than 140 markets around the world.
The Wines and Cava sector is the fifth-largest agrifood sector (Prodeca Index) in terms of value, and its commercial reach is particularly notable, as confirmed by the export figures for still and sparkling wines, whether with or without DO certification.
Catalonia exports 64% of its wine production. While they are not strictly comparable figures, if we compare production (3.1M hectolitres) with exports (2M hectolitres), overseas sales of wine are equivalent to 63.98% of total production.
In 2018 Catalonia exported 200.23M liters of wines with a value of €624,82M, representing the second Autonomous Community in Spain in terms both of volume and value. Despite the decrease in volume last year (-8.42%), the value rose by 2.70%. Over the last 10 years, the volume of exports has remained stable, showing an increase of less than 1%, but the growth in value of 7.42%.
Destination markets in terms of volume and value
The five top destinations for Catalan wine exports, Germany, USA, Belgium, the UK, and France, represented 54.68% of total sales value for 2018.
In terms of volume, the top five destinations accounted for 61.28% of the total in liters.
Of the 15 top destination markets for Catalan wine, those paying the highest rate per liter are Switzerland, Canada, USA, Norway, Finland, and Japan. Germany, the top destination, in terms both of volume and value, pays less than the average price at which Catalan wines are sold worldwide.
Catalonia has maintained a stable volume of exports over recent years but has constantly set new records for revenue, thanks to sustained growth in average prices.
Belgium, France, and China are markets that have seen extraordinary growth in the value of Catalan wine exports since 2008, with rates of over 10% annual growth in all three cases. In terms of volume, China, Belgium, and Mexico have shown exceptional growth.