CATALAN WINES EXPERIENCE SAO PAULO

Prodeca - DARPA is organising in São Paulo (Brazil) a Catalan Wines Experience activity, which aims to present new wines to a selection of specialist Brazilian importers.

The activity consists of:

• A Catalan Wines Master Class, led by sommelier Felipe Smid, a highly regarded professional in that market. The session will take the form of a guided presentation of one reference from each participating winery, in which the wines will be introduced and placed in the context of Catalonia's winemaking characteristics and designations of origin, highlighting their distinctiveness and oenological value.
• A wine bar featuring the participating wineries, a space where the buyers attending can taste the wines presented and learn about their main characteristics, supported by technical data sheets and information on their commercial positioning

At the end of the activity, the participating wineries will receive a list of the professionals who took part, along with suggestions for commercial follow-up.

The aim of the activity is to present new Catalan wines to wine importers in the São Paulo area so they can consider adding them to their portfolio, as a first approach to the market.

DESCRIPTION AND PARTICIPATION REQUIREMENTS

Catalan companies meeting the following requirements may take part in the Catalan Wines Experience São Paulo:

• Catalan wine or sparkling wine producers with no current presence in the Brazilian market that wish to raise their profile there.

A maximum of 5 wineries may take part. Participating wineries must send samples to a collection point for transport to São Paulo, following Prodeca's instructions and the following requirement:

• Maximum 2 references per winery
• Maximum 3 bottles per reference

Once registered, companies must send the technical data sheet and information on their desired commercial positioning.

The Catalan company does not need to attend the activity.

At the end of the activity, Prodeca will send the participating wineries a list of attendees and their level of interest in the wines, with guidance on commercial follow-up.

COST OF PARTICIPATION

Prodeca covers the organisational costs of this promotional activity and no cost is envisaged for the participating companies.

Once registered, the winery must undertake to supply the wine samples and the required documentation within the deadline and in line with Prodeca's instructions.

REGISTRATION DEADLINE

• Closing date for applications: 31 October 2025