CATALAN FOOD STREET SHOW JAPAN

Following the success of the first food show in Japan held last November, Prodeca - DACC is organising a second food show in central Tokyo as part of its marketing activities in the Asian market, with the aim of positioning Catalonia and the Catalan agri-food products present in the Japanese market.

DESCRIPTION OF THE EVENT

The 2nd food show will be held on 16 and 17 March at Daikanyama T Site, a complex run by the prestigious Tsutaya bookshop chain. The main space has a large bookshop, with adjoining buildings housing restaurants and high-end shops, among them the Garden Gallery, a space for staging events.

Some 3,000 visitors are expected over the two days of the show; they will be able to taste Catalan wines and cavas, small dishes and more in the bar area, as well as buy Catalan products at the shop that will be set up.

The show is planned to feature the presence of influencers for social media promotion; free drinks and tastings of our cuisine will be offered, and there will also be a pa amb tomàquet experience/workshop area led by the acclaimed Catalan chef Josep Barahona, who has been based in Japan for more than 30 years.

WHO IT IS AIMED AT

• Companies with representation and products present in the Japanese market can take part in this activity, aimed at end consumers.

To do so, please complete the registration form, stating which product you are selling in Japan and to which importer, before Friday 16 February.

The event organisers will contact the various importers and, once the logistical arrangements have been agreed, will select the companies that will ultimately take part, based on criteria of demand and product suitability.

COST OF PARTICIPATION

• Prodeca covers the costs of organising this promotional activity and there is no cost for the participating companies.  

Once a company is selected to take part, one of the leading Japanese importers will purchase the chosen products, so it is essential that the products are already in Japan.