III FORUM CATALAN FOOD
PRODECA - Department of Climate Action, Food and Rural Agenda organize the III Forum Catalan Food which will be held on June 6, in Barcelona.
MEETING POINT OF THE CATALAN AGRI-FOOD SECTOR
The Forum Catalan Food is the annual corporate event organized by PRODECA, a professional meeting aimed at the Catalan agri-food sector to discuss promotion and marketing issues.
It is the major business event of the sector, aimed at the economic agents that make it up, both public and private, with the aim of offering business keys to grow, sell better and transform volume into value.
This year, the theme of the Forum Catalan Food is "The value of internationalization" will offer the vision of more than 20 international experts on the challenges, trends and opportunities of foreign food marketing in different strategic markets.
The Forum Catalan Food event will inaugurate the Catalan Food Business Forum, a major business event that includes the Meat Business Forum, the Fine Food Business Forum and the Wine Business Forum. Simultaneously in the Catalan capital, meat, multi-product food and wine and spirits companies will meet with a selection of 150 buyers from 30 non-European markets with the aim of generating business, boosting agri-food exports and contributing to the growth of companies
PLACE
Barcelona - Go Beach Club (Location)
DATE AND TIME
- Tuesday, June 6, 2023
- 9.00am - 2.00pm
Welcome coffee and a full-service lunch will be offered to promote networking between attending companies, speakers and the different sector agents.
Individual registration: if there is more than one person from the organization who wants to register, one form must be completed per person.
PROGRAM
| 9:30h | Welcome | |
| 9:35h | Catalonia, a country oriented towards the world | |
| Carmel Mòdol | Food Secretary, Government of Catalonia | |
| 9:40h | The value of internationalization | |
| Ramon Sentmartí | Prodeca’s Managing Director | |
| Challenges and consumption trends in the target markets | ||
| 9:50h | LatinXpansion: a market that grows within and beyond the region | |
| Santiago Mejía | International Director Dislicores (Colombia) | |
| Isabel Brauner | Sales Manager Supermercados Peruanos (Peru) | |
| Marco Hernández | Sales Manager La Puerta del Sol (Mexico) | |
| Sofía Elguero | Comercial Agrofood Promotion - Delegation of the Government of Catalonia to Mexico | |
| Moderator: Sofia Zapata | Prodeca’s LATAM Antena Manager | |
| 10:30h | Trends in food distribution in the United Kingdom | |
| Steve Carter | UK distribution expert | |
| Anam Raja | Senior International Trade Consultant ACCIÓ UK | |
| 11:00h | Networking break | |
| 11:40h | How to take advantage of Asian leadership from the Catalan agri-food perspective | |
| Eduardo Peña | Prodeca’s Japan Antena Manager | |
| Mihee Seo | Prodeca’s South Korea Antena Manager | |
| Rafael Llopis | Prodeca’s China Antena Manager | |
| Moderator: Mònica Castellà | Head of the Delegation of the Government of Catalonia to Japan | |
| 12:20h | El mercat comú d'Àfrica: oportunitats per a les empreses catalanes | |
| Oriol Puig Cepero | Africa expert - Ministry for Foreign Action and European Union | |
| Emmanuel Chilufya | Zambia Chamber of Commerce and Industry | |
| Fakih Abbas | CEO Carmensita (Ghana) | |
| Deinde Olaleye | Nigeria market expert | |
| Moderator: Ingrid Asensio | Managing Director XWA Expand West Africa | |
| 13:05h | The common market of Africa: opportunities for Catalan companies | |
| Lucas Payà | Sommelier & Wine Ambassador | |
| Gerard Jara | Fundator Grup Candor & CEO Certified Origins | |
| Esteve Espuña | CEO Esteban Espuña | |
| Moderator: Cristina Serradell | Director International Trade Unit ACCIÓ | |
| 13:45h | Closing | |
| Teresa Jordà | Minister of Climate Action, Food and Rural Agenda, Government of Catalonia | |
| 14:00h | Networking lunch | |
Event presenter: Cristina Riba
This program may incorporate modifications.
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