SAUDI FOOD SHOW 2025

PRODECA - Ministry of Agriculture, Livestock, Fisheries and Food is organising the participation of Catalan agri-food companies at The Saudi Food Show 2025, under the slogan Catalonia where food is culture.

This fair will take place from 12 to 14 May 2025 in Riyadh (Saudi Arabia).

FAIR AND MARKET DATA

SAUDI FOOD SHOW is a show organised by the Gulfood team in the capital of Saudi Arabia, the Gulf's largest market.

Saudi Arabia, with 36 million inhabitants, has a food and beverage market worth more than 78 billion euros.

Total EU exports to Saudi Arabia amounted to 4,628 million euros in 2023. In addition, in 2022 it imported food worth 15,500 million euros. Saudi ports handled more than 16 million tonnes of food in the first quarter of 2022.

Saudi Arabia also has one of the largest concentrations of young people in the region, the group most open to adopting Western consumption trends.

In the wholesale, retail, trade, restaurant and hospitality sectors, growth recorded in 2022 was 6.3%, helped by demand for varied, global cuisines and new culinary concepts, a trend that has driven an increase in the number of food and beverage retail and catering outlets in the country.

Some of the main players in the Saudi retail market are Walmart Inc., Amazon Inc., Lulu Group, Carrefour UAE, Bindawood, Danube, Manuel Supermarket, Panda, Spinneys, Choithram, Abdullah Al-Othaim Markets Company, Al Raya, Al Sadhan, Fucom LLC and Balsharaf Group.

SECTORS OF INTEREST

The fair focuses mainly on the following products:

• Waters
• Beverages
• Meat and meat products
• Confectionery, biscuits, pastries
• Dairy and eggs
• Olive oil
• Frozen products
• Organic and health products
• Gourmet and FMCG products
• Fresh prepared, ready-to-eat products

ORGANISATION OF COMPANY PARTICIPATION

Prodeca provides Catalan companies with an exhibition space under the Catalonia, where food is culture brand, with the aim of supporting the commercial promotion of this sector.

Forms of participation:

• INDIVIDUAL STAND

Participation is envisaged with an individual 9 m², with storage, table, chairs, counter and shelving or display cabinet (depending on final design) for product display.

• ESPAI CATALUNYA

A shared exhibition area with no dividing walls. Each company will have approximately 1.5 linear metres of frontage with a counter and display cabinet. An area with tables and chairs for meetings will be set up, shared with the other exhibitors in this option. Storage will be shared.

In all options, if a company needs a display fridge or other furniture not listed above, it must arrange and pay for it directly. In all cases, it must notify Prodeca sufficiently in advance so that both the electrical supply and the layout of furniture and other items can be planned for.

All companies will be included in the fair catalogue.

A draw will be held to allocate exhibitor locations.

PARTICIPATION PRICE

• Individual stand option: €4,500 + 21% VAT
• Espai Catalunya option, per company: €2,600 + 21% VAT

REGISTRATION FEE AND DEADLINES

• Closing date for applications: 25 January 2025
• Registration fee: €1,500 + VAT

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee.

Once admitted, if the company withdraws it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

Should the fair organisers cancel the edition, Prodeca will refund companies the amounts paid. No claims will be accepted for damages or for costs other than those strictly paid as registration fees.

TRANSPORT OF SAMPLES

Transport of samples is at the exhibiting company's expense.

Where companies require a sample transport service, Prodeca can advise on choosing the operator best suited to each exhibitor's needs.

A sample transport service is not offered in any case.