A course offering a complete overview of the legal, logistical and cultural requirements for successfully starting and sustaining business in Japan, an advanced and demanding market with high potential for Catalan agri-food products.

CONTENT

Introduction to the Japanese market

• Import statistics. 
• An outline of food production and distribution. 
• The main distribution channels for imported food products.  
• Requirements for exporting to Japan, including labelling and the necessary certifications.  
• Trade barriers (banned products, regulations) and cultural barriers: how to overcome them.

The current landscape in Japan  

• The post-COVID situation.  
• Japan's current economic situation: the depreciation of the yen, its consequences and future outlook.

Japanese consumer behaviour

• Current trends in food and drink consumption in Japan.  
• Japanese consumer preferences and how to adapt to them.  
• The importance of quality, presentation, packaging and the product's story.

Case studies

• Examples of foreign companies that have successfully established themselves in the Japanese market.