Companies in the Prodeca Export Pime programme take part in training on commercial presentation techniques

Prodeca has run specialist training in commercial presentation techniques for the companies taking part in the Prodeca Export Pime programme, as part of the European Proxterra project. The eight-hour training is split into two sessions, held today and on 7 May.

The aim of the session is to help companies improve their sales processes and strengthen their commercial skills, working on aspects such as preparing more effective presentations, identifying customer needs, adapting the sales pitch and building a strong set of selling points.

This edition of the programme involves 15 Catalan agri-food companies at an early stage of exporting or wishing to start exporting. The first session was attended by 10 companies from the wine, fruit, vegetable, olive oil and fine food sectors.

The Prodeca Export Pime programme includes further training planned on the marketing of agri-food products, covering legal matters, regulations and labelling, with the aim of supporting companies through their internationalisation process.