Basic information
10:00 - 12:30h
Formació en línia
(YouTube)
Contact
Eva Castro
Project Files
COST
La inscripció a la formació és gratuïta.
Online training program
The course will provide the keys to successfully starting and growing business activity in China. We will look at export regulations, legal requirements and the specific commercial practices that are essential for entering the Chinese market. We will also gain insight into Chinese consumer preferences, food sector trends and the most effective market entry strategies.
The course will provide valuable information for navigating this dynamic, competitive business environment with confidence, opening up new opportunities for expansion and growth for Catalan agri-food business.
CONTENT
1. Mainland China
- The post-Covid landscape
- Trends in imports
- Registration and barriers. Product registration in CIFER
- The state of distribution
- Consumer behaviour
- Case studies
2. The Hong Kong market
- The market's main current features
- Market access and import trends
- Distribution of imported food and drink
- Consumer behaviour
- Case studies
3. The Taiwan market
- General features of a distinctive territory
- Food: the government perspective and value chains
- Consumer behaviour
- Case studies
