The ten food trends highlighted by Whole Foods for 2023

Every year, and for eight years now, the Whole Foods board meets to forecast the ten key markets they anticipate for the following year. The council is made up of team members, local producers, buyers and food experts. They compile trend predictions based on decades of experience, the study of consumer preferences and focus workshops with emerging and established brands.

These are the trends:

1. Yaupon. Caffeinated plant that can be taken in the form of tea or cocktail. Its use was very common before the popularization of tea in the United States.
2. Reuse of pulp from vegetable milks. One in three American consumers consume Plant Milk, the use of the resulting pulp is trending on Tik Tok, and certain manufacturers are using it as a source of raw material for making cookies and flours.
3. Vegetable paste. Making dry pasta with vegetables is already a well-established practice, but new products appear as a base: green banana, courgette or margallo.
4. Dates. Their use as a sweetener and their stability when used in baking have made dates one of the favorite sweeteners of Americans. In syrup, powdered sugar or additive is increasing pupularity.
5. Animal welfare. Consumers are looking for animal welfare labels, particularly from the poultry sector.
6. Kelp seaweed. It is a type of seaweed that grows in marine forests, especially on the coast of Patagonia at not too deep. Due to its high content of nutrients and fiber, it is considered a superfood.
7. Climate change. The measures and positioning of brands against climate change are important in terms of consumer purchase criteria.
8. Retro remix. Nostalgia for the foods we ate as children in a healthier version is a growing trend. Classic cereals and snacks are reissued.
9. Premium food and supplementation for pets. Growing awareness of the composition of pet food.
10. Avocado oil. Growing popularity and demand in the market