11.27.20

The Catalan food companies, at the online edition of the Foodex Saudi 2020 with Prodeca

10 Catalan food companies have participated with Prodeca in the Top Food Suppliers from Catalonia, Spain webinar organized during the online edition of the Foodex Saudi. The webinar was attended by 40 professionals from the import, distribution, retail and Horeca industry from Saudi Arabia.

During the online seminar, each of the companies had 15 minutes to present their products, their differentiated characteristics, as well as their position in the markets in the Middle East region. Catalan companies have highlighted the quality of their products and the values of social and environmental sustainability that characterize the offer, and which are especially appreciated in these markets.

Once the meeting was over, the companies held individual meetings with buyers interested in Catalan products.

Saudi Arabia, the largest market in the Middle East

With the largest population in the region (34 million residents) and an annual population growth rate of 3.3%, Saudi Arabia is a market appreciative to Western consumer trends, especially in its young population (more than 50% of Saudis are under the age of 25). The consumption of food and beverages in Saudi Arabia exceeds $ 70 billion, $ 27 billion of which are dedicated to gourmet, organic and healthy products.

Saudi Arabia imports about $ 35 billion in food products. For this reason, among the growth forecasts for the added value of the halal food and beverages market for the coming years (over 9%), Saudi Arabia is a particularly attractive market for Catalan exporters. The Saudi Arabian retail market is expected to grow 8% during the period 2019-2024 due to the growing cultural diversification of the population and a high stabilized market.

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