Prodeca Forum and Catalan Food Business Forum: vision and business for the agri-food sector's international future

This week the Catalan agri-food sector has an unmissable date with internationalisation, and market knowledge and the business opportunities. From 3 to 5 June, Teatre Nacional de Catalunya will become the epicentre of strategic reflection and commercial momentum , with two consecutive events organised by Prodeca: the Fòrum Prodeca, the sector's flagship corporate event, and the Catalan Food Business Forum, the major international B2B business meeting.

Prodeca Forum. Growing in a changing world

The Fòrum Prodeca, held on Tuesday 3 June, is the main space for strategic reflection in the agri-food sector, under the theme "Growing in a changing world". With more than 250 people registered — professionals from Catalan companies, representatives of institutions and business organisations, international consultants and public officials — this edition aims to be a space for knowledge, connection and a shared view of the sector's future.

The event will offer a full programme of talks and debates to reflect on how to adapt to new global dynamics and turn challenges into growth opportunities.

One of this edition's main novelties will be the presentation of an exclusive study produced by Prodeca from surveys of more than 100 importers in 17 international markets, analysing how Catalan agri-food products are perceived around the world. The analysis provides valuable data for understanding how leading opinion formers in key markets see our products, and makes it possible to identify strengths, areas for improvement and new export opportunities. The results will be presented by Marc Oliveras, head of Prodeca's Knowledge and Strategy Area, and complemented by a round table with Cristina Serradell, director of ACCIÓ's International Business Unit, Susanna Barquin, head of PRODECA's Sector Solutions Area, and consultants specialising in the LATAM, Asian, US and Middle Eastern markets.

The programme will also include talks on global consumption trends by Enric Tardio (Innova Market Insights), new growth strategies with Laura Gil (Kantar Worldpanel ), and the use of artificial intelligence in marketing, with Xavier Lamote de Grignon (Bexperience). The Forum will close with an inspiring talk by oenologist and winegrower Sara Pérez (Mas Martinet ) and the institutional closing by the Secretary General for Agriculture, Livestock, Fisheries and Food, Cristina Massot. Once the event ends there will be a networking lunch to encourage connections between attendees.

Catalan Food Business Forum: a commitment to internationalisation

This day of reflection will give way to two business days with the Catalan Food Business Forum, held on 4 and 5 June at the same Teatre Nacional de Catalunya venue. This key event for the internationalisation of the sector will bring together almost 100 international buyers and importers from 23 countries together with 90 Catalan companies in food and drink, with more than 3,000 B2B meetings scheduled in a 20-minute meeting format.

The forum is structured in three specialist spaces by sector: the Meat Business Forum (meat products), the Fine Food Business Forum (gourmet and multiproduct) and the Wine Business Forum (wines and spirits).

This international promotion platform lets Catalan companies present their products directly to the buyers of major international distributors and operators, helping open new markets and consolidate strategic business relationships.

The Catalan Food Business Forum's opening day will feature an institutional visit by the Minister for Agriculture, Livestock, Fisheries and Food, Òscar Ordeig, conveying the Government's support for Catalan agri-food companies on their path towards internationalisation and access to global markets.

"This double event is a window onto the world for Catalan companies. We want to provide useful tools and perspectives to help companies grow and adapt to an increasingly complex global context. The Catalan Food Business Forum is also a unique opportunity to make quality business contacts and open new export routes for our agri-food sector", said Dèlia Perpiñà, Prodeca's managing director.

Catalonia, World Region of Gastronomy 2025 

Holding the Prodeca Forum and the Catalan Food Business Forum together comes in a particularly significant year for Catalonia, recognised as World Region of Gastronomy 2025. The distinction champions the quality, innovation and sustainability commitment of the Catalan agri-food system and strengthens its international standing as a culinary and food benchmark.

Under the slogan #ProdecaInspira, Prodeca calls for sharing knowledge, generating ideas i and driving the sector's transformation. The Forum and the Business Forum are two sides of the same commitment: creating spaces where talent, innovation and the will to grow come together to build a solid, sustainable future for Catalan food.

With this double event, Prodeca reaffirms its role as a driving force in the Catalan agri-food sector, connecting companies, institutions and markets to move together towards a future full of opportunities.