10 Catalan DOs and 13 wineries at TOEwine in Shenzhen (China)

On Friday 10 September, 10 Catalan designations of origin and 13 wineries took part in the TOEwine fair in Shenzhen (China), as one of the activities of the Taste the difference: Wines from the heart of Europe (TTD.EU) project promoted from Catalonia by Prodeca.

TTD.EU's main aim is for Catalan cavas and DO wines to gain presence, profile and market share.

On this occasion each winery was able to present its wines at one of the 13 tables arranged in a central, customised space. The space had the tools for buyers to connect virtually with each of them, allowing direct conversation with the winery during the tasting.

For roughly four hours, various buyers went round the tables to discover new wineries, new labels and new territories new to them, with the aim of making initial contact and building trade links with a future.

With the clear aim of conveying the quality standards, production methods and distinctiveness of the Catalan cavas and wines from the 10 participating designations, on Saturday 11 two tastings were held, led by Mr Tomas Kok, a prestigious wine expert, trainer and importer in China. Two sessions explaining the particular features of the Alella, Cava, Conca de Barberà, Costers del Segre, Empordà, Montsant, Penedès, Pla de Bages, Priorat and Terra Alta designations and the characteristics of each wine from the wineries represented (the same references tasted at the previous day's B2B). 

Prodeca is pleased with the interest both activities generated among the professionals attending the fair. 

Participants:

DOs: Alella, Cava, Conca de Barberà, Costers del Segre, Empordà, Montsant, Penedès, Pla de Bages, Priorat and Terra Alta. Wineries: Capçanes, Clos Montblanc, Clos Pachem, Domenio Wines, Gramona, Gratavinum, Herència Altés, Les Acàcies, Mas Llunes, Parés Baltà, Roqueta, Sileo and Terra Remota.