SET & ROS: How to open new channels to reach the premium segment of oils

The company from Tarragona, with farms in the Baix Penedès and the Alt Camp, is characterized by the production of ecologically produced extra virgin olive oil. Albert Ferrer, CEO of Seven&Rose, reveals the strategy of opening new sales channels to reach the premium segment, a strategy that involves the reinforcement of the Luxury Hotels channel and a special care of the packaging and brand communication.