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FRUIT BUSINESS FORUM is a business event with the participation of producers and exporters of fine food products from Catalonia, and importers and distributors of international markets.

The goal is to create a platform where the interests of all parties can come together to generate business flows.

Where? Barcelona

When? 16th-17th April 2018

Prodeca Business Forum




Mapa organic business forum

Canada, Colombia, Costa Rica


Ivory Coast, Egypt, Senegal


Azerbaijan, Kazakhstan, Oman, Qatar, Uzbekistan


Monday, 16th of April
08:30 am Goods receipt. Challenges and opportunities for the fruit sector
09:00 am Official opening. Welcome from the authorities
09:15 am Welcome from Mr. Carmel Mòdol, General Director of Food, Quality and Agri-Food Industries of the Department of Agriculture, Livestock, Fisheries and Food.
Introduction and presentation by Mr. Ramon Sentmartí, Managing Director of Prodeca
09:30 am Situation protocols fruit third countries by the MAPAMA
09:40 am IIntervention by the representative of Cuba, Mr. Randy Garcia, Head of the Business and Collaboration Department OSDE AGRICOLA
10:00 am IIntervention by the representative of Mexico, M.C. Xochitl Aidee Campuzano, Head of Agricultural Exports of SENASICA
10:20 am Questions
10:35 am Closing by Mr. David Mascort, Secretary General of Agriculture, Livestock, Fisheries and Food
10:45 am End of event and coffee break
12:00 pm B2B meetings between fruit importers - exporters
14:00 pm Lunch networking
15:00 pm B2B meetings between importers - distributors and producers - exporters of fruit
19:00 pm End of the first session


Tuesday, 17 of April
10:00 am B2B meetings between fruit importers - exporters
11:30 am Coffee break
12:00 pm B2B meetings between fruit importers - exporters
14:00 pm Lunch networking
15:00 pm B2B meetings between fruit importers - exporters
19:00 pm End of session


Wednesday, 18 of April
Visit of the buyers to the headquarters of the participating companies (according to mutual interest)




Virtual Fair


Virtual Fair







Do you have any questions?CONTACT US!



La fruita fresca constitueix una de les principals produccions agràries de Catalunya pel seu pes econòmic, per la superfície de conreu, per la seva importància relativa en la producció tant d’Europa com de l’Estat espanyol, i per la seva orientació exportadora. 

Catalunya és l'àrea més important de producció de fruita dolça d'Espanya que, alhora, és el novè productor mundial de préssec i nectarina, el divuitè productor mundial de pera i el trenta-setè de poma. 

En les més de 55 mil hectàrees dedicades a fruiters s'hi produeix anualment al voltant d'un milió de tones de poma, pera, préssec i nectarina, principalment. 

Gràcies a un territori ric en diversitat i a un clima mediterrani temperat, Catalunya ofereix una bona varietat de fruita que, a més, compta amb un valor de singularitat, i és que el conreu es porta a terme majoritàriament d'acord amb el sistema de producció integrada.


Infografia fruita i horta

Infografia fruita mobile




Catalunya, best European region for the future*

The agri-food sector is the largest of the Catalan economy and one of the most dynamic export sectors. The volume and value of its exports are growing year after year.

Catalonia’s logistics network can serve 400 million consumers in under 48 hours, while its geostrategic location enables efficient intercontinental connections with Asia and America as well as optimum distribution to Europe and Africa.

Learn more internationalization strategies >

*Financial Times fDi Magazine ranking

Mapa Catalunya

Catalonia in figures

Dades Catalunya

Dades Catalunya



The Catalan agri-food sector, driver o the Catalan economy

The agri-food sector generates €38.2 Bn turnover, equivalent to 16.28% of Catalonia’s GDP, and directly employs 164,372 people. This makes it the region’s largest sector of the economy.

It comprises 57,423 agricultural holdings, 3,922 food and drink industries, and 436 establishments in the agri-food auxiliary industry.

The meat sector is the largest processed food sub-sector representing 32% of turnover volume, followed by fine food (30%), vegetable oils (9%), wine (7%), fruit and vegetables (4%), cereals and mill grain products (2%), and fish and seafood (1%).

The food and drink industry in Catalonia accounts for 23% of the sector turnover in Spain.


Infografia sector agroalimentari català

Infografia sector agroalimentari català